Le 20 avril 2019, Michaël FLACANDJI était sur le plateau de BFM TV pour répondre aux questions de Karine VERGNIOL dans “Innover pour le commerce” . Retrouvez le replay de cet échange.
La présentation du baromètre de la fidélité et du rapport de l’Observatoire ont eu lieu le 13 mars 2019.
Pour sa 10 ème édition le rapport s’enrichit d’une deuxième partie qui récapitule les tendances des 10 dernières années et un recueil des textes illustrant ces tendances.
Ce rapport est déjà en téléchargement.
La dernière version du baromètre est consultable dès maintenant.
Bonne lecture !
Vous pouvez vous aussi jouer avec nos datavisualisations de données présentées lors du baromètre de la fidélité 2018.
Ces résultats sont issus d’une enquête sur un panel de porteurs de cartes de fidélité interrogés en janvier 2018 (1110 réponses)
C’est simple, cliquez sur la datavisualisation souhaitée et cliquez sur les graphiques pour filtrer… Les filtres apparaissent en haut, vous pouvez les supprimer en cliquant sur la croix (rendu optimal avec Chrome)
A vos claviers et souris !
Chan Yin Yee & Shaheen Mansori, Journal of Marketing Management and Consumer Behavior, Vol. 1, Issue 1 (2016) 12-29.
Les études marketing sont de plus en plus demandées dans le secteur des cosmétiques. En effet, la concurrence accrue dans ce marché fait de la fidélité de la clientèle un point primordial dans l’obtention et la rétention de parts de marché pour les entreprises. Cette
recherche étudie la relation entre la fidélité des consommateurs et les composantes de cette fidélité, se focalisant principalement sur l’image de la marque, la qualité perçue et la communication. La recherche a été conduite sur le marché des cosmétiques en Malaisie.
Les derniers résultats de l’Observatoire et le baromètre de la fidélité seront présentés le 29 mars 2017 à partir de 9h 30 à l’IAE de bordeaux.
Vous êtes directeur marketing de marque ou d’enseigne ? Responsable CRM ? Gestionnaire de programme fidélité ?
Inscrivez-vous grâce au lien ci-dessous !
Synthèse des travaux de recherche de l’année et tendances de l’actualité
Professeur Université de Bordeaux, IAE, Directeur de l’Institut de Recherche en Gestion des Organisations, Directeur Adjoint de l’Ecole Doctorale “Entreprise, économie et société”, Président de l’Observatoire des Tendances en Marketing.
Présentation du Baromètre de la fidélité
Maître de conférences IAE Bordeaux
Professeur Université de Montpellier
“Fidèle à la marque, acheteur de la gamme”
Maître de conférences IAE Bordeaux
“Le magasin physique n’est pas mort, vive le magasin physique ! Analyse du souvenir de l’expérience”
Questions – Réponses
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Kiabi en quête de renouveau : des nouvelles cartes de fidélité connectées
A l’heure du digital, les magasins de prêt-à-porter se lancent eux aussi dans la course au numérique. C’est le cas pour l’enseigne Kiabi positionnée en tant que “mode à petits prix”. Nous connaissions les beacons, ces petits capteurs qui utilisent les capacités bluetooth de nos téléphones afin de nous proposer des offres attractives dès que nous nous attardons devant un produit. C’est un peu sur ce même principe que Kiabi expérimente à Beauvais dans l’Oise une carte de fidélité connectée en parallèle de sa stratégie web to store.
Concrètement, le fonctionnement est assez simple. Lorsque le client rentre dans le magasin il est reconnu via cette nouvelle carte de fidélité. Le système lui envoie un message de bienvenue sur son smartphone et il reçoit même des points de fidélité. Des vidéos personnalisées (sélection de look complet, conseils et astuces) accompagnent le client tout au long de son parcours, les vidéos sont aussi transférées sur son téléphone.
How the Patriots acquired the NFL trade deadline The NFL trade timeline, The lowest exciting deadline in all of pro sports, Is in the future, Sunday, March. 31. In contrast to other leagues, The day usually is inconsistent without much activity. Except one team: Their Patriots. New England has made moves at the deadline each year since 2012, Rarely throwing all in for children name. As a substitute Kareem Hunt Jersey, Bill Belichick always seems to find essential role veteran to fill a need. Sometimes those players don’t end up sticking around beyond the summer season. At times, They find a home as a key starter with a lasting deal. How does Belichick make the trade deadline work for the Patriots while most teams let it pass without picking up the phone? Does New England have another progress its sleeve this year? For some insight into how the Patriots approach the deadline compared to other league and what moves they might have in store this year, I discussed to Rich Hill from Pats Pulpit. What’s been the most receiving deadline deal the Patriots have made? A large number of underrated? If we monitored the trades, It would begin with cornerback Aqib Talib in 2012, Preventive tackle Isaac Sopoaga in 2013, Linebackers Akeem Ayers as well as the Jonathan Casillas in 2014, Protective tackle Akiem Hicks and linebacker Jonathan Bostic in 2015, As well as the linebacker Kyle Van Noy in 2016. The commonplace thread? All are preventive players. Bill Belichick says that he’ll only make a midseason trade if he knows the role that player will fill, And it’s easier for him to find where a defender will plug in, Versus a guy on offense. The Patriots almost always like to add a former starter that lost their job due to a coaching change and a new scheme. The top player acquired was Talib, Who signed a one year deal with the Patriots in 2013 and was named second team All Pro before heading to the gambling. Following option best was Hicks, Who recently signed an issue with the Chicago Bears. Nonetheless the”Most smart” Goes to Van Noy who became a starter for the Patriots defense that could winning Super Bowl LI, And he recently signed extra time to stay in New England. Belichick said that Van Noy’s role in 2017 differs from what he had envisioned during the acquisition, But it’s played out well. I think incorporating Ayers is the most underrated because he was everything that 2014 defense needed. The Patriots lost Chandler Jones for a stretch as a pass rusher and Ayers increased. Then the Patriots needed help at off the ball linebacker and Ayers again increased. He did a lot for the Patriots defense until they been feeling relaxed and were relatively healthy for the postseason https://www.chiefsgearforshop.com/KanhuY7JTwB4GQPKG/. I think he opened up Belichick’s eyes for the defense’s current bear front approach with versatile strong side linebackers playing at stake of scrimmage. It’s been a year simply because they traded Jamie Collins to the Browns. Would you continue to make that trade in hindsight? It’s my feeling question that Collins would make the Patriots defense better, But New England still won the Super Bowl and the draft pick purchased allowed the Patriots to trade for Brandin Cooks and to draft Deatrich Wise. I’d make that trade again in a heart rhythm. Collins signed the mega deal with the Browns that the Patriots were not willing to pay, So he would have walked in free agency anyway. Aside from that, Van Noy did a good enough job in 2016 and has emerged as a strong contributor in the last few weeks. I think we’ll go through this trade as a knockout victory for the Patriots in 2018 and beyond. Is there another position or player you would like to see the Patriots make a move for? I said that the Patriots typically acquire defensive players in October, So it is sensible to see if any defensive positions need help. For all their struggles this year, Needs to be the Patriots are slowly making progress back toward respectability on defense. You will find a chance the Patriots could add a player to the defensive front seven, But I believe the return of Shea McClellin from the injured reserve in the next couple of weeks will answer a lot of their outstanding questions. McClellin can help on the extra edge and at linebacker. He’s more uniform on the edge than Cassius Marsh, And he’s better in insurance policies than Elandon Roberts. Defensive tackle is a possible position for upgrading if the Patriots don’t think Vincent Valentine will make an impact upon his return, Or if they will move on from Alan Branch. I absolutely think the secondary is pretty solid, Despite allowing the actual most passing yards in the NFL. The cornerback depth has emerged as a strength within the last few two weeks with Malcolm Butler playing like his 2016 All Pro self and Johnson Bademosi and Jonathan Jones emerging as quality depth options. You’ll also be pushed to find a better safety trio than Devin McCourty, Tanker Chung, And as well Duron Harmon. SB Nation’s home for all things gambling Belichick zigs when individual zags, So I couldn’t survive shocked if they added some help at tight end. Dwayne Allen has been a nonfactor as a person, And rookie Jacob Hollister is not all set to pitch in. Eric Ebron is a name to become if the Lions want to move on, As well. Is there anyone on the Patriots roster now who’s an applicant to get moved at the deadline this year? I think there are some positions with quality depth that could be leveled to add another position of value. On offensive, The Patriots are deep at racing back, So a player like Rex Burkhead or Mike Gillislee could be throwaway. The same applies for the pungent tackle position if a team with a bad pungent line wants a player like LaAdrian Waddle or Cameron Fleming Ron Parker Jersey. The Patriots could recoup a draft pick, Or they’ll combine pieces to broker a bigger trade. Think of if ever the Patriots traded No. 4 tight end ellie Hoomanawanui for Hicks. That’s a silly trade in retrospect, But it might happen. On a good barricade, The Patriots could always trade Malcolm servant. It would fall using the team’s moves with Chandler Jones and Jamie Collins, Peculiarly since the Patriots gave their big money extension to Stephon Gilmore and could give the Patriots value now. The emergence of Johnson Bademosi could also have the Patriots coaches wondering what it would be like to have a pair of absurdly athletic corners with size, Explosiveness, Hasten, And timeframe in Gilmore and Bademosi. I wouldn’t advocate for the trade because Butler is a stud when he’s playing well and Bademosi’s played just matches, But in the home. a very Patriots like trade to make. The Patriots acquired more masters via trade than any team in the NFL last season, And they have already surpassed that this year. What makes them doing so much wheeling and dealing? How does that factor into their larger philosophy of roster creation? Belichick loves to churn the back end of the roster to make minor enhancements, And he loves to work with coaches who are new and trying to implement their new playbook. He’s also in order to spend more on special teams than any other franchise, That three of the four veterans he acquired during roster cutdowns are special teams aces(Bademosi, Marquis bouquets, Marsh). The Patriots often trading their fifth, Sixth, And seventh round picks for a couple of years of play from veterans and special teamers because Belichick realizes the limited value in those draft picks. How often do late rounders become consistent members? How are fifth round picks stashed on the roster for a year and released the next? What can provide more expected value: A 2019 sixth attack pick, Or manley Bademosi? So Belichick decides to trade these low value assets for veterans with a defined role for year or two. These veterans are better than the rookies who would certainly have a roster spot, And these seemingly minor roster improvements add up during the season. All three of the special teamers the Patriots acquired have been thrust into major roles on defense and they’ve performed good enough. If the pair were rookies, Perhaps the Patriots lose one or two of their close games and that influences playoff seeding and the team’s odds of returning to the Super Bowl. As for the teams that the Patriots target in the center of the season for trades, Former rival Rex Ryan spoke about how Belichick takes benefit from new coaches and general managers, Because carryover athletes are”Not their online poker companies, Belichick takes that as possibility to do some shopping; That’s what we saw with the purchase of Phillip Dorsett from the Colts and new general manager Chris Ballard. These year, Most new coaches or general managers are generally in the AFC East or on the Patriots schedule, So there might not be an opening other than the frisco 49ers roster. Thanks to Rich for a little time to fill us in. Be sure to keep watch over our trade rumor tracker, Because teams begins talking and leaking as we get closer to Tuesday.
Completely satisfied Birthday to mom If you looked cooking window of the house I grew up in, You’d probably probably see my mother at the stove. She for you to drive a car. She did n’t have any specific interests outside her home, But her influence on our purposes as she went about her daily tasks caring for us set a shining example of optimism and enthusiasm https://www.dodgersgearget.com/LADjKGlf6ucmb8I. She ongoing the morning with”Which is the day the Lord hath made https://www.dodgersgearget.com/LADiEnGqUXeHO6c, I shall delight and be glad in it, Might be set the entire day. She was always the first one up in the house morning and could not comprehend anyone wanting to”Lie before going to sleep, Your kitchen was spotless: “Care is next to Godliness” Was her saying, And the usual fare was cold and hot cereal at breakfast and bean soup at lunch. I don’t remember seeing a cookbook or the Canada recommended daily food groups chart about, But she had a natural appreciation of fresh fruit and veg and set an example of healthy eating by encouraging us to eat what we liked, You have to”Little, Gluttony was a word you heard during those times. My first celebrity was a neighbour who starred on a nearby TV cooking show. My mother respected Mrs. Olds, Whom I never called by her name, Rosalene. Mrs. Olds was Italian with classic gives you, And had a flair with onions and acidic the vegetable tomato fruits. Can can recall the gift of the gab? Mrs. Olds had that the majority of, That. My mother confided she and her friend distributed a”Good ruse, Or a really good cry, This was before the days of counsellors and psycho therapist like Pavlov. Mother took great pride in her remarkable health. “If you have your health you have all the feaures, She could not perceive sleeping problems because she had”A clear mind, If my mother remained as alive, She would soon be congratulating yourself on 112 years. I am at this moment in the”Birthday reaction, This is an emotional example of which I have long been aware. On my mother’s birthday I like to go to the woods or the lake and mark a circle with rocks to recognize the anchor text I feel to the earth and sky Kenta Maeda jersey, Caused by her. I can’t put into words the appreciation I feel for the loving shape my mother bestowed on me. The anniversary reaction is portion of the grieving process and reflects her importance to me every day of the year. These intense psychological and mental feelings are normal, Natural, And reflect the potency of love over loss and sorrow. From time to time, I feel her presence in my room so strongly I pull out a chair for her by sitting. She always generally seems to me as if she were mid life and no words are spoken, But I am reminded of warmth and passion. In just a minute the image is gone. Once after was skiing, I looked while using trees and she was sitting on a kitchen chair in the snow. I do not think she ever saw a mountain. I was comforted recently when I misplaced my glasses and kept in mind her saying, “Lifeline loses nothing, We were young, I recall significant papers lost, But mother reassured each person that, With military services has started of the drawers, The things would be found. They as well always were. Just like I found my glasses in their case on a table by the doorstep. I think of her when I people for assistance with a clasp that is too tiny to see. I remember her puzzlement at within open cans or jars. “I just don’t strength in my hands anymore, Fur coats are overweight for me now as my frame is shrinking and I smile to recall her resigning herself to winter coats made of light wool or cashmere just as I am now doing Corey Seager jersey. I laugh at the buzz that gratitude is generating everywhere. So called experts on Facebook and social science data are learning people like my mother who expressed gratitude every day on average have lower stress levels, Lower hypertension levels, As pleasing relationships, High grades and so forth. One example of the joy my mother found in everyday occurrences was the invention of a cardinal in the snow outside the kitchen window. We counseled me called to view this tiny wonder of creation. Seemed to be the”Pet’s meow” Or perhaps even”Far better sliced bread, “You have wellness, You have associated with life, Was her daily prayer of thanksgiving holiday, And the determination to maintain my own health comes from her constant reminder of the value of caring for oneself and the ones around you. His”We don’t know what’s ahead and that’s an excellent” Are phrases I hear in my heart, Yet again the date of her birthday is coming near, Words that guide and comfort and ease me still. Before the world wide web, Seniors learned to connect with each other by sharing grateful hearts and we were blessed with parents who noted daily thanks all our lives. Our families shared dinner at the table and the blessing was part. At my table not too, We did a gratitude exercise and individuals were invited to list five things for which they are thankful. The best teenage boy listed”Summer season season, Child, Times during the peace, Running water and water lines, And consequently music, His dad famous”Home, Family member, Buddies, Health and ways for learning, All this is commensurate with the spirit of sharing the goodness we have received in our lives with others. This spirit is common, Let’s sing and dance and enjoy our-self. And be happy. Are ruined, Alberta, Sask. Have to have leave now(3)People who work outdoors urged to have their cool as heat wave hits(3)Bob Dylan ask(2)NewsAlert: Source says Scaramucci ousted from White House emails post(2)
Corentin, http://www.liligo.fr, le 19 Novembre 2014.
EasyJet est en train de réfléchir à un programme de fidélisation original pour ses passagers. Ce programme est pour le moment en phase de test : plusieurs milliers des passagers les plus fréquents de la compagnie lowcost se voient offrir des services supplémentaires.
Margot Ziegler, http://www.lsa-conso.fr, le 5 Novembre 2014.
De nombreux programmes de fidélité tentent de transformer le mobile en carte de fidélité à part entière. Parallèlement, il est difficile pour les commerces de proximité de développer un réel programme de fidélité. Youfid est une application qui propose un programme de fidélisation via mobile.